The New Era of Digital Surveillance Has Begun
In today's rapidly digitizing global trade product traceabilityhas become not just a quality standard, but a legal requirement.
The Chestny ZNAK system, developed by the Russian Federation , is a national digital platform that enables the tracking of all products from production to point of sale using unique Data Matrix (GS1) codes
Thanks to this system, the authenticity of products, supply chain movements, and sales information are tracked transparently under state control. And this is where inkjet printer technology , comes into play.
What is Chestny ZNAK?
Chestny ZNAK (Russian: “Честный ЗНАК”) translates to “ True Mark ” or “ Correctness Mark ” in English. But it actually means much more than that: every product entering the Russian market must be labeled with a special GS1 standard Data Matrix code issued by the state .
This code indicates the product's:
- its producer,
- production date
- serial number,
- verification key,
- and includes the crypto security code.
a consumer scans this code with the Chestny ZNAK mobile app, they can see if the product is genuine, when it was manufactured, and where it passed through the supply chain.
Why did it become mandatory?
The primary goal of the system is to prevent counterfeit products, facilitate tax audits , and enhance consumer safety.
The Russian government introduced this mandatory system gradually starting in 2019, particularly to combat counterfeiting in sectors such as pharmaceuticals, cosmetics, textiles, dairy products, footwear, tobacco, and medical equipment.
Today, many product lines cannot cross the Russian border without the Chestny ZNAK code.
The Connection Between Chestny ZNAK and GS1 Coding
The Chestny ZNAK system is based on GS1 standards . This means that the Data Matrix code on each product must be in GS1 format and globally compatible.
GS1 Data Matrix codes can carry high-density data, thus enabling:
- All identifying information of the product,
- Production line details,
- And the verification signature can be encoded simultaneously.
Thermal inkjet technology is the ideal solution for producing such complex and highly accurate codes
Chestny ZNAK Coding with Ryanan R Series Inkjet Printers
The Rynan R Series thermal inkjet printers offered by Electrojet are specifically developed for Chestny ZNAK compatible production lines.
- The Rynan R20 model Data Matrix and complex code structures .
- Thanks to its high resolution (up to 600 dpi) and fast printing capabilities, it can generate data-intensive code without slowing down the production line.
- With solvent-based, water-based, or UV-curable ink options, clear prints can be obtained on metal, plastic, and cardboard surfaces.
Thanks to these features, the Rynan R series fully meets the high-accuracy coding standards required by the Chestny ZNAK system
Who is it important for?
- Exporters: All manufacturers and suppliers shipping products to Russia.
- Cosmetic / Food / Medical manufacturers: Sectors subject to mandatory coding.
- Packaging and label manufacturers: Companies that print GS1 Data Matrix.
- Quality and compliance managers: Professionals who monitor production in compliance with legal regulations.
Chestny ZNAK compliance provides a strategic advantage not only for entering the Russian market but also for establishing a reliable producer identity in global trade
Secure Coding with Electrojet, Global Compliance
Electrojet offers solutions fully compliant with GS1, Chestny ZNAK, and other traceability standards in the field of industrial coding. Rynan R Series thermal inkjet printers provide both speed and accuracy with high-resolution print quality
This allows companies to both maintain production line performance and become fully compliant with the Russian market.
The Key to Digital Trust
Chestny ZNAK is a digital gateway that every company entering the Russian market must pass through. The key to a smooth passage through this gateway lies in choosing the right coding technology.
Electrojet's Rynan R20 Thermal Inkjet Coding Devicemeets all the requirements of this system, offering manufacturers speed, accuracy, and international compliance .
"Coding is not just a sign, it's a digital footprint of trust."
