Brands that stand out for their quality and reliability are preferred more by consumers. This can lead to the emergence of counterfeit and imitation versions of some products. Counterfeit and imitation products pose a significant risk to both businesses and consumers.
How do counterfeit products affect businesses? How can we combat counterfeit goods? All the details are in our article.
Contents
The Cause of the Supply Chain Disruption
The supply chain refers to the process of a product reaching the end user from production. It is crucial for meeting consumer needs and delivering products from manufacturers to the end user . However, the Covid-19 pandemic, which began in early 2020, has caused disruptions in the supply chain . The global impact of the pandemic has led to shutdowns and breakdowns within the supply chain.
The lockdowns imposed due to the pandemic, the halting or reduction of production in some sectors, and the supply chain problems that countries had not experienced before have created a problem. This problem, caused by the pandemic, has made market gaps more pronounced. In addition, the buying and selling of goods has been seriously affected by Covid-19.
These disruptions in supply chains have begun to be exploited by irresponsible organizations producing counterfeit and fake products. These irresponsible organizations wasted no time in imitating and releasing products of different brands that did not belong to them.
How do counterfeit products affect businesses?
The direct impact of counterfeit products is loss in sales. However, this is not the only negative effect. It also leads to a decrease in the reputation of the original brand and negatively impacts relationships with business partners . Counterfeit products also mean that companies owning the original brand have to spend time and money dealing with this problem . All of this represents a serious problem for the original brand.
Counterfeit products have various negative impacts on consumers as well as on the original brand . The contents of counterfeit versions of products such as pharmaceuticals, personal care products, and food supplements are not fully known, posing serious risks. These products, which use untested raw materials, can negatively affect human health or cause permanent damage .
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How to Combat Counterfeit Products?
Combating counterfeit and imitation products requires cooperation between supply chain partners, consumers, and other authorities. For this cooperation to yield effective results, a unique identifier must be used to verify the authenticity of a product .
Unique identifiers, such as serialization alternatives, can enable products to be traced to protect against counterfeits and imitations. The US and EU countries have enacted legislation addressing the need for serialization and unique identifiers. These laws are as follows:
Effective tracking is possible with the existence of systems and databases that enable product monitoring.
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Prevent counterfeit products with Electrojet Printers!
It is possible to prevent counterfeit products with Electrojet printers. These printers print QR codes or data matrix codes onto products, which can even be read with smartphones, allowing consumers to verify the authenticity of the products.
Those who produce counterfeit and imitation products can create similar versions of the products, but they cannot create unique 2D codes. With Electrojet printers, you can prevent counterfeit and imitation products and protect the reputation of your brand and company .
As Electrojet , we are the main distributor in Turkey for Rynantech (Thermal Inkjet), a Singapore-based company that is a leading firm in the sector with distributors in 65 countries . We offer professional solutions for all your coding and marking needs. Contact us today for more detailed information.
Contact us to learn the most suitable devices for your business and free .
References
- https://www.voltimum.com.tr/haberler/sahte-urun-ve-cihazlara-dikkat
- https://dsi-printer.co.id/competing-counterfeit-products-in-the-market/
- https://www.bebeautiful.in/all-things-makeup/everyday/the-difference-between-fake-and-original-beauty-products
