Although the pharmaceutical industry is a constantly growing and developing sector, it also faces serious risks such as fraud. While counterfeit drugs have great health risks for consumers, they can damage the reputation of reliable drug brands and have devastating effects on public health. Today, thanks to the opportunities provided by technology, effective methods are developed and applied in the fight against drug fraud.
In this article, we will discuss how drug safety is provided, especially the role of thermal ink repulsion (TIJ) technology and dynamic QR codes in this field.
Contents
The size of the pharmaceutical industry
The size and importance of the pharmaceutical industry shows an increasing tendency. According to Statista , the income of the global pharmaceutical industry as of 2024 will reach approximately 1,155.00 billion US dollars. This growth is fed by the development of continuously developing medical needs and innovative drugs. Industry continues to create a wide range of impacts by providing new products for new treatment methods and the management of chronic diseases.
This huge industry draws attention with its economic size and social influence. Pharmaceutical companies advance their knowledge through research and development activities and increase the capacity to find solutions to global health problems. Particularly during global health crises, such as sponge, the pharmaceutical industry has pioneered innovations that will save millions of people by producing rapid and effective solutions. Therefore, the size of the pharmaceutical sector should be measured not only with financial figures, but also with deep effects on health.
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FIGHTING IN THE PHARMACEUTICAL SECTOR
Pharmaceutical fraud pose a serious threat to the global health system and puts the lives of patients directly. Fake drugs can cause various health problems, ranging from effective treatments to poisoning. has taken an important step to address this problem : “Since August 1, 2023, more than 300 types of drugs produced or sold in India as retail has become compulsory to carry a dynamic QR code or barcode with web connected, especially in primary packages.” This regulation is an important milestone in the fight against drug fraud.
In the fight against fraud, it is vital to increase the traceability of drugs throughout the supply chain. In this way, the release of counterfeit products is prevented and patient safety is prioritized. The following table summarizes the risks encountered in the fight against fraud and the results of these risks:
| UNEMPRIP DRUGS: | Treatment failure, progression of the disease |
| Poisonous components: | Emergency health problems, risks up to deaths |
| Misleading Tags: | False use, side effects |
| Producers without permission: | Production at low standards, insecure products |
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Advantages of QR Codes and Barcodes
QR codes and barcodes play a critical role in the fight against drug fraud. These technologies significantly reduce the risk of fraud by providing traceability of each drug unit. In addition, QR codes and barcodes facilitate the verification and management of products throughout the supply chain, which guarantees the access of safe and effective drugs to consumers.
The following table summarizes the advantages of QR codes and barcodes in the pharmaceutical sector:
| Unique Product Definition Code: | It provides fast and accurate product definition, prevents confusion. |
| Suitable and generic drug names: | Product increases clarity and reduces consumer confusion. |
| Brand Name of the Drug: | Guarantees reliable product intake. |
| The name and address of the manufacturer: | Easy to verify the product origin. |
| Party number: | It helps to control quality control and product recall. |
| Production Date: | It allows to monitor the freshness of the product and follow the shelf life. |
| Expiration date: | Prevents the use of products that have exceeded expiration date. |
| Production License Number: | Confirms the authority of the manufacturer and its compliance with regulations. |
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How is medicine safety?
Drug safety is of great importance for the effectiveness of medical treatments and the protection of public health. In this context, the thermal ink spray (TIJ) technology has revolutionized drug packaging processes and increased product safety. TIJ technology attracts attention with its extraordinary print quality, high speed and low maintenance. These features are ideal for meeting the challenging requirements of the pharmaceutical sector.
Electrojet's TIJ printers play a leading role in printing dynamic QR codes and barcodes to be used in pharmaceutical packages. These printers add clear and indelible information on each medicine package to protect products from fraud and trace of the supply chain. Thus, the originality and dates of the drugs become easily verified, which increases the confidence of consumers and prevents the release of counterfeit products.

TIJ technology plays a key role in providing security and transparency in the pharmaceutical industry. It provides a reliable solution for drug manufacturers and distributors, facilitating patients' access to accurate and safe drugs. Electrojet 's TIJ printers, pharmaceutical companies can maximize product safety and strengthen their reputation in the sector by increasing consumer satisfaction. Companies that adopt this technology have taken an important step in shaping the future of drug safety.
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