Brands that stand out with their quality and reliability are more preferred by consumers. This may lead to the emergence of fakes and imitations of some products. Fake and imitation products pose a great risk for both businesses and consumers.
How do counterfeit products affect businesses? How to combat imitation products or goods? All the details in our article.
Contents
The reason for the disruption in the supply chain
The supply chain means the process of reaching a product from production to end user. The supply chain is very important in terms of meeting the needs of consumers and delivering the products of the producers to the end user . However, with the Covid-19 epidemic that started at the beginning of 2020, some problems in the supply chain began to occur . The global effects of pandema have caused locks and deterioration in the supply chain.
The quarantines implemented due to pandemi have revealed the supply chain problems that countries have never experienced before. This problem, which arose due to pandemi, caused the gaps in the markets to become more pronounced. In addition, due to COVİD-19, the purchase and sale of products were seriously affected.
These problems in the supply chains began to be abused by irresponsible organizations producing imitation and counterfeit products. Irresponsible organizations did not waste any time to imitate and launch products of different brands that do not belong to them.
How do counterfeit products affect businesses?
The direct effect of counterfeit products is the losses experienced in sales. However, this is not the only negative effect. It also leads to a decrease in the reputation of the original brand and its relationship with business partners is negatively affected . Fake products also mean time and money spending for companies with original brands to deal with this problem . All this is a serious problem for the original brand.
Fake products have different negative effects on the original brand as well as effects on consumers . The content of the fakes of products such as medicine, personal care product and food supplement are not fully known. These products, which are used in non -tested raw materials, may adversely affect human health or cause permanent damage to occur .
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How to struggle with imitation products?
In order to combat fake and imitation products, supply chain partners, consumers and other authorities must cooperate. A unique descriptive should be used to verify the originality of a product in order to provide effective results of this cooperation .
Unique identifiers, such as serialization alternatives, can enable the products to be watched to protect them from their fakes and imitations. In the US and EU countries, some laws have been enacted for the needs of serving and unique identifiers. The relevant laws are as follows:
- US Federal Pharmaceutical Supply Chain Security Law (DSCSA) *
- EU Medical Device Regulation (2017/745/EU) *
It can be followed effectively with the fact that the systems and databases that provide products are monitored.
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Prevent counter -products with Electrojet printers!
It is possible to prevent counterfeit products with Electrojet printers. Printers, even with smartphones, can read QR codes or data matrix codes on the products, allowing consumers to question the originality of products.
Those who make fake and imitation products can make similar products, but cannot create unique 2D codes. With Electrojet printers, you can prevent fake and imitation products and protect the reputation of your brand and company .
As Electrojet ; We are the main distributor of Rynantech (Thermal İnkjet), one of the leading companies of the sector, which has a distributor in 65 countries . We offer professional solutions for all your coding and marking needs. For more information, contact immediately.
Contact us to learn the most suitable devices for your business and free .
References
- https://www.voltimum.com.tr/haberler/sahte-urun-ve-jihazlar-
- https://dsi-printer.co.id/competing-counterfeit-products-in-the-Market/
- https://www.bebeautiful.in/all-things-mekeup/everyday/the-difference-between-cake-and-original-eauty-products
